All this hoopla with Tiger Woods over the past two weeks has made me appreciate being an outdoor athlete. It also begs the question, do giants in the sporting world have an obligation to their fans to be not just great at their sport, but a great person as well? I say no, Tiger Woods does not owe me anything. I do not look to Tiger for any advice or examples of how to live my personal life.
But Tiger does have an obligation to Nike, EA Sports, Gillette and countless other sponsors to either be an upstanding guy or not get caught, because the truth is, I no longer want to own anything with Tiger’s image, likeness or signature on it. (Okay, I admit, there is one exception. I will still use Gillette razors because that’s what Roger Federer uses, and I want to use whatever the Fed uses.) But in general, when a person signs on to sell a product we need to be able to trust that person, and I no longer trust Tiger Woods.
My current distrust of Tiger led me to [Read More]